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Return to: 2006 News Releases
LAS VEGAS, NV, Jan. 4, 2006: Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), is demonstrating a market-leading silicon based reference platform for mobile TV at CES 2006, Las Vegas.
Digital modulation technologies such as DVB-H, single segment ISDB-T and T-DMB enable suitably equipped phone handsets to receive mobile TV broadcasts. Each of the three standards is expected to succeed in different geographical areas, with DVB-H being the standard for the USA. Imagination Technologies' IP is unique in enabling multiple Mobile TV reception standards from a single device.
Imagination Technologies Mobile TV technology is:
Imagination has announced at CES the immediate availability of the Kurosawa IP platform supporting multiple Mobile TV standards.
Kurosawa is a licensable demodulation platform for Mobile TV with multi-standard support for DVB-H, single segment ISDB-T and T-DMB. With low system power requirements Kurosawa provides the foundation of a highly-integrated mobile TV solution, reducing cost, design risk and time-to-market.
Crown Castle, the world's largest independent owner and operator of wireless infrastructure has already begun DVB-H infrastructure trials in the USA. It is highly probable that the U.S. will be the first nation with digital mobile TV broadcasting based on DVB-H.
Imagination Technologies has already proven the capabilities of its market-leading technologies for digital radio and television and is now offering solutions for Mobile TV standards. Combining multiple mobile TV standards in a single platform is the logical step, allowing manufacturers to target a world market and end users to roam internationally. Imagination expects high-quality mobile video to become as much a part of daily life as mobile audio and communications are today.
Says Peter McGuinness, Imagination Technologies Business Development Director (USA): "Consumers will increasingly use mobile devices to access live entertainment and information. However, video takes ten times as much bandwidth as voice so current networks can't support high-quality multimedia and information delivery in a cost effective way. Broadcast standards like DVB-H, and receiver technologies like ours, will open this significant opportunity for exploitation."
Built around the UCC Mobile (Universal Communications Coprocessor) signal processor, which provides PHY layer demodulation, the Kurosawa platform also integrates hardware to support the DVB-H Link Layer and an MTX embedded controller for system housekeeping.
Imagination Technologies also supplies a range of mobile video decoders and encoders supporting a wide range of standards including MPEG-2, MPEG-4, WMV8, WMV9, H.263 and H.264 video streams, at resolutions programmable up to 720 x 576, offloading the most costly stages in video processing from the CPU. This IP enables mobile video that matches DVD for quality while requiring low-power consumption for long battery life on mobile video players.
For more information on the Kurosawa Mobile TV IP platform and complementary IP from Imagination Technologies, including the range of PowerVR video cores, visit: www.imgtec.com.
Imagination Technologies Group plc - a leader in SoC IP - develops, licenses and supplies market-leading graphics, video and display cores, real-time multi-threaded DSP/RISC processors and communication and broadcast technologies for the mobile, consumer, automotive and PC markets. It supplies licensable IP (Intellectual Property) supported by advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE:IMG). See: www.imgtec.com.
Return to: 2006 News Releases