"An author's literary productions should be his own, and in form and style should constitute a style of their own."

--Zu Rong, Northern Wei Dynasty

Articles

Neal Leavitt, principal of Leavitt Communications, also serves as a contributing editor to a number of technology and interactive marketing publications. Here's a small sampling of stories he's written over the past few years:

COMPUTER (IEEE COMPUTER SOCIETY)

The following articles are available both as web pages and Acrobat files. The Acrobat files may take a few moments to download. Please be patient. If you do not have Adobe Acrobat Reader installed on your computer please click on the icon to download it.

Hybrid Clouds Move to the Forefront (May 2013) (View Acrobat version)

A Technology that Comes Highly Recommended (March 2013) (View Acrobat version)

Bringing Big Analytics to the Masses (December 2012) (View Acrobat version)

Big Iron Moves Toward Exascale Computing (November 2012) (View Acrobat version)

Are Mobile Payments Ready to Cash in Yet? (September 2012) (View Acrobat version)

Will Power Problems Curtail Processor Progress? (May 2012) (View Acrobat version)

Internet Security Under Attack: The Undermining of Digital Certificates (December 2011) (View Acrobat version)

IPv6: Any Closer to Adoption? (September 2011) (View Acrobat version)

Mobile Security: Finally a Serious Problem? (June 2011) (View Acrobat version)

Payment Applications Make E-Commerce Mobile (December 2010) (View Acrobat version)

Network-Usage Changes Push Internet Traffic to the Edge (October 2010) (View Acrobat version)

Researchers Fight to Keep Implanted Medical Devices Safe from Hackers (August 2010) (View Acrobat version)

Will NoSQL Databases Live Up to Their Promise? (February 2010) (View Acrobat version)

Anonymization Technology Takes a High Profile (November 2009) (View Acrobat version)

Complex-Event Processing Poised for Growth (April 2009) (View Acrobat version)

Is Cloud Computing Really Ready for Prime Time? (January 2009) (View Acrobat version)

High-Stakes Battle Rages in Graphics-Chip Marketplace (October 2008) (View Acrobat version)

Application Awareness Makes Storage more Useful (July 2008) (View Acrobat version)

Will IEEE 802.1X Finally Take Off in 2008? (March 2008) (View Acrobat version)

The Changing World of Outsourcing (December 2007) (View Acrobat version)

For Wireless USB, the Future Starts Now (July 2007) (View Acrobat version)

Vendors Fight Spam's Sudden Rise (March 2007) (View Acrobat version)

Browsing the 3D Web (September 2006) (View Acrobat version)

Will Recommendation Technology Boost E-Commerce? (May 2006) (View Acrobat version)

Will Proposed Standard Make Mobile Phones More Secure? (December 2005) (View Acrobat version)

Instant Messaging: A New Target for Hackers (July 2005) (View Acrobat version)

Mobile Phones: The Next Frontier for Hackers? (April 2005) (View Acrobat version)

Are Web Services Finally Ready to Deliver? (November 2004) (View Acrobat version)

Scob Attack: A Sign of Bad Things to Come? (September 2004) (View Acrobat version)

Will Interoperability Problems Give IP Telephony a Busy Signal? (March 2004) (View Acrobat version)

Two Technologies Vie for Recognition in Speech Market (June 2003) (View Acrobat version)

Will Wireless Gaming Be a Winner? (January 2003) (View Acrobat version)

Let's Hear It for Audio Mining (October 2002) (View Acrobat version)

Data Mining for the Corporate Masses? (May 2002) (View Acrobat version)

3D Technology: Ready for the PC? (November 2001) (View Acrobat version)

Linux: At a Turning Point? (June 2001) (View Acrobat version)

Malicious Code Moves to Mobile Devices (December 2000) (View Acrobat version)

Whatever Happened to Object-Oriented Databases? (August 2000) (View Acrobat version)

Will WAP Deliver the Wireless Internet? (May 2000) (View Acrobat version)

Domain Name Solution Causes New Problems (October 1999) (View Acrobat version)

Online 3D: Still Waiting After All These Years (July 1999) (View Acrobat version)

Will 1999 Be the Year of IP Telephony? (March 1999) (View Acrobat version)

RTC MAGAZINE

USB: 3.0 Taking Hold and Gearing for the Future (December 2011) (View Acrobat version)

IMEDIACONNECTION.COM

6 Steps to Controlling Brand Buzz on Review Sites (August 19, 2009)

How Cloud Computing Can Pay Heavenly Rewards (February 19, 2009)

Six Experts' Predictions For 2009 (December 8, 2008)

Is Online Advertising Losing Its Luster? (July 25, 2008)

Follow the Clues to a Marketing Payoff (April 17, 2008)

Best & Worst of 2007: Experts Weigh In (December 19, 2007)

Verizon's Makeover for Homes and Marketing (November 6, 2007)

Visa and Ford Digitize the Great Outdoors (October 8, 2007)

In-House Creative Threatens Agencies (September 18, 2007)

Cutting-Edge Agency Exposes Creative Secrets (September 11, 2007)

Heinz Gives Users a Taste of Fame (August 29, 2007)

CP+B Pushes the Creative Envelope (August 16, 2007)

Coke's Industry-Shaking Mobile Move (July 10, 2007)

What's Hot in Automotive Sites Today (April 16, 2007)

"Happy Honda Days" Spans Multimedia (December 11, 2006)

Five Steps Toward Better Search Rankings (October 9, 2006)

Morbidly Curious Flock to Eons.com (September 12, 2006)

"World Trade Center" Ad Honors Heroes (August 18, 2006)

A Marketer's Guide to MSN (June 26, 2006)

HP Goes Wide to Get Personal (June 20, 2006)

Post, TV Guide and The Donald (June 07, 2006)

Survey: Local Online Ad Spending Is Up (May 15, 2006)

When a Promo Isn't Just a Promo (April 25, 2006)

A Case for Personalization (October 06, 2005)

Audi's Art of the Heist Captured Leads (July 26, 2005)

Clicking for Cars (March 16, 2005)

Online Personal Sites Seek Relationships (February 23, 2005)

No Degrees of Separation -- from Tide (February 14, 2005)

Connecting Artists and Fans Online (December 22, 2004)

Reaching Weekend Warriors Online (November 3, 2004)

Marketing to Seniors Online (September 23, 2004)

Online Clothes Lines (August 3, 2004)

Looking Good (June 17, 2004)

Creating Brand Buzz in Forums (May 17, 2004)

Online Travel Part 3: Is Bigger Better? (April 19, 2004)

Online Travel Part 2: Is Bigger Better? (April 15, 2004)

Online Travel: Is Bigger Better? (April 14, 2004)

8WIRE

Microsoft's New Licensing Model: The End of Shrinkwrap as We Know It? (July 31, 2001)

Microsoft.NET Expected to Deliver the Goods... In Time (May 7, 2001)

DIGITRENDS

The following article is available both as Web page and Acrobat file. The Acrobat file may take a few moments to download. Please be patient. If you do not have Adobe Acrobat Reader installed on your computer please click on the icon to download it.

Will Gen "Y" Surfers Ever Catch the Digital Wave? (Summer 2000) (View Acrobat version)

Campaign Watch

Miller Brewing Company (December 2000)

Universal Pictures (December 2000)

Polaroid (November 2000)

VW (November 2000)

Peet's Coffee & Tea (October 2000)

Pontiac/Aztek (October 2000)

BMW (Summer 2000)

Smartcasual.com (Summer 2000)

BMG (Spring 2000)

Calvin Klein/MTV (Spring 2000)